Vol. 14 Issue 2 Page 8
A Profitable Practice Trend for NPs
This month’s issue highlights a growing trend in NP practice and entrepreneurship: age management. The overall goals of age management interventions are the preservation of physical and mental functioning and the reduction of risk factors for chronic diseases such as diabetes and heart disease. Nutrition, weight management and hormone therapies are common strategies for achieving these goals. For those who want to look better in the process, medical aesthetics services are often part of the picture as well.
Nurse practitioners are ideal providers of age management services. Over the past year, I have talked with numerous NPs who have added an age management component to their current practice settings or ventured out to open their own medical aesthetics clinics in settings ranging from day spas to dermatology practices.
For Lisa Williams De Silva, NP, Ultrasmooth Skin Inc. is one of two entrepreneurial ventures. She became a legal nurse consultant several years ago and developed Medical-Legal Support Services Inc., which she still owns and operates in Scottsdale, Ariz. After honing her laser treatments skills in various settings and even serving as a medical laser safety officer, she established Medical Aesthetics by Lisa LLC and her medical aesthetics practice called Ultrasmooth Skin. Her practice is located within a salon and spa in Scottsdale. In 2005, the state of Arizona gave De Silva the authority to train and certify nurses and aestheticians in aesthetic laser therapy. Read more about her expertise in this month’s article on dermal fillers.
Barbara Jones, NP, has also recognized and capitalized on the growing interest in medical aesthetics. As the owner of Aesthetic Enhancement Institute in Hollywood, Fla., she has trained and certified more than 5,000 medical professionals in medical aesthetic procedures. Look for an article by Jones in our Business Guide in April.
Kelley Jackson, NP, is an integral part of the age management scene in Fort Lauderdale, Fla., where she is clinical director of the South Florida Center for Cosmetic Surgery. She provides nutrition counseling and weight loss services to patients seeking plastic surgery. In her article this month, she describes her unique role as an NP at a surgery center owned by plastic surgeons. She spends time with many of the center’s patients, educating them about the nutrition and exercise lifestyle changes they must incorporate to stay healthy as they age. As you would expect, Jackson practices what she preaches: She is a certified Spinning instructor at a local health club.
De Silva, Jones and Jackson are just three of many nurse practitioners who are shifting their clinical focus to age management. I’d like to hear your thoughts about this trend, as well as suggestions for future article topics about the specialty of age management. Please e-mail me at email@example.com or call (800) 355-1088, Ext. 1221.
Correction: A typographical/terminology error appeared in question 5 of the January CE quiz on thyroid disorders. The question should have specified “hyperthyroidism.”
–Michelle Perron Pronsati