Study: RNs, APRNs & PAs Surfing Web More for Professional Reasons

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Healthcare market research and advisory firm Manhattan Research recently released its latest Taking the Pulse Nurses 2012 study focused on digital adoption and behaviors of U.S. nurses and PAs.

The study surveyed 1,019 U.S. practicing nurses and physician assistants online during the second quarter of this year. The data can be segmented across a variety of target specialist audiences, including oncologist nurses, diabetes nurses and ob/gyn nurses.

Among the study’s findings:

Average time online per week for professional purposes:

  • RNs = 16 hours
  • APRNs = 14 hours
  • PAs = 14 hours
  • Physicians = 11 hours

Smartphone use during patient consultations:

  • PAs = 74 percent
  • RNs = 67 percent
  • APRNs = 60 percent
  • Physicians = 40 percent

Use of pharmaceutical or biotech websites weekly:

  • RNs = 37 percent
  • PAs = 30 percent
  • APRNs = 26 percent
  • Physicians = 23 percent

Interest in using pharma features on EHR:

  • PAs = 83 percent
  • RNs = 79 percent
  • APRNs = 76 percent
  • Physicians = 67 percent

Taking the Pulse Nurses is Manhattan Research’s annual market research study and syndicated advisory service focused on how RNs, APRNs and PAs use the internet, digital media, mobile devices and other technologies for professional purposes, pharma communication and patient interaction. For more information, visit www.manhattanresearch.com/ttpnurses.

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