Carrot Health Recognized as ‘Cool Vendor’


Carrot Health’s Predictive models and insights effective in identifying consumer needs

Carrot Health, a leading provider of healthcare solutions powered by social determinants of health (SDoH), announced today that Gartner, Inc. has recognized the company in its Cool Vendors in Healthcare Technology1 report. Carrot Health’s MarketView™ software and analytics platform generates insights for growth, quality and health using social, economic, behavioral and environmental data, helping healthcare organizations harness consumer and clinical data to deliver a 360-degree view of members and patients.  

According to Gartner, “as HDOs (healthcare delivery organizations) explore a systematic evaluation of controlling cost buckets and responding to disruption, this creates new opportunities for vendors. It is not uncommon for small vendors to find success with initial pilots, but few find their way to the full market. This research identifies five sample cool vendors that are approaching the market with the right combination of product and business plans, which has lifted them past initial barriers to broader success. This is the driving force behind their inclusion in this Gartner Cool Vendors report.”

With dozens of active deployments of MarketView at healthcare payer and provider organizations nationwide, Carrot Health’s predictive models and insights have proven effective at:

  • Driving growth and marketing best practices by identifying consumer needs
  • Improving health outcomes by influencing key performance metrics, such as emergency department utilization, admission/readmission, cost of care and mortality
  • Enhancing quality outcomes by closing care gaps and improving customer satisfaction

“We are honored to be recognized by Gartner as a Cool Vendor. In our opinion, it validates our mission of enabling a future with no barriers to better health,” said Kurt Waltenbaugh, CEO of Carrot Health. “Our approach to SDoH enables a comprehensive picture of the member or patient, including the barriers preventing them from leading their healthiest lives. SDoH has rapidly emerged as a vital component of any provider or payer strategy for providing more personalized experiences, better care delivery, improved outcomes, and lower costs.”

Gartner subscribers can view the full report here.

1. Gartner, “Cool Vendors in Healthcare Technology” Anurag Gupta, Lisa Unden-Farboud, Seth Feder (April 28, 2020)


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